As a graphic designer by trade (can't you tell by my awesomely unique designed site?), it's kinda a big news story when one of the most recognized corporations decides to change their identity and risk skewing the image that has brought them instant recognition and in turn buckets of money. I knew it was only going to happen sooner or later, especially when Target is beginning to eat into their profits with their "pretty" logo. So what do you guys think? You like? Leave us your thoughts on the redesign in the form of comments and check out more info on the story here and here.