The Dumb Are Mostly Intrigued By The Drum

I'm digging this campaign! It reminds of what Sacha Cohen did with his Borat character when he did all the press junkets for the film as the star of the film. Brilliant! This might not be as complex as that feat (much props for that, Mr. Cohen!) but it's still pretty fun to see the big red guy chatting with James Friggin' Lipton! Boo-Ya!