The Dumb Are Mostly Intrigued By The Drum

I'm digging this campaign! It reminds of what Sacha Cohen did with his Borat character when he did all the press junkets for the film as the star of the film. Brilliant! This might not be as complex as that feat (much props for that, Mr. Cohen!) but it's still pretty fun to see the big red guy chatting with James Friggin' Lipton! Boo-Ya!

It's not very often that I get excited over an appearance on a late night talk show but this one's different: it's Guillermo Del Toro. The guy is just a ray of light and I love to see him (and hear him cause his accent is great!) get out into the mainstream. In the interview, he talks Hellboy 2, The Hobbit, his sketchbook and also his rowdy Mexican family getting kicked out of a hotel during the Oscars. Viva Mexico, Cabrones! And once your done with that, head on over here to Apple and watch the third and final Hellboy 2 trailer (yes, I'm putting his TV appearance before a trailer! Go figure).